Local AI Toolbelt

Win More Clients: The Follow-Up Ladder
Lesson 7 of 75 min read

Day 30 — The Dormant Lead Revival

Thirty days of silence feels like a dead lead. It's not. It's a lead waiting for a reason to talk again. 'Just checking in' without a reason feels like begging. So give them a reason.

Day 30 revival
Hey [name] — wanted to check in. I know we talked about [job] back in [month]. Some folks we quoted then have come back recently because [seasonal reason / pricing changed / our availability opened up]. If your timing has shifted, I'd love to take another look at it for you. If not, no worries — wishing you well either way.

Why it works

  • There's a contextual reason for the outreach — seasonality, pricing shift, availability — so it doesn't feel like begging.
  • It acknowledges time has passed without making them feel guilty.
  • It lets them save face if they did go with someone else — they're not admitting failure, they're just deciding whether to reopen.

And the magic: you often catch them right when their cheap-quote competitor has flaked, when the original 'we'll wait' reason has resolved, or when a new season makes their problem urgent again. A 15–20% reopen rate is normal.

Bonus — the whole ladder in one Short

If you want to record one short video that summarizes the whole system, here's the script. Save it and send it in your truck.

The 'follow-up ladder' Short
Most local business owners send one follow-up after a quote, get crickets, and give up. They're leaving 30–40% of their pipeline on the table. Here's the four-message ladder.

Day 3 — "Wanted to make sure my quote landed in your inbox."
Day 7 — "Here's a before-and-after from a similar job — might help you visualize."
Day 14 — "Should I close your file, or are you still considering?"
Day 30 — "Checking in — some folks who got quotes then have come back because [reason]. Has anything changed?"

Four messages. Two weeks of work. Recovers a quarter of your dead quotes. Save this and send it in your truck.

Pair this ladder with the GBP Posts module to keep your pipeline filling at the top while you recover quotes at the bottom.