Marketing playbooks for local business owners
Step-by-step modules that show you exactly what to do — not theory. Each one is designed to be finished in an afternoon, with copy-paste prompts and platform-specific fixes.
How to Get Your Local Business Recommended by AI
In 2026, more homeowners are asking ChatGPT, Google AI Overviews, and Perplexity for local recommendations instead of scrolling Google. AI gives them 3–5 names — you're either on the list or you don't exist. This module breaks down the 3 signals AI scans for, why most quality local businesses get skipped, and the exact 30-day blueprint to get recommended.
Win More Clients: The Follow-Up Ladder
Most local business owners send one follow-up after a quote, get crickets, and give up. They're leaving 30–40% of their pipeline on the table. This module is the full follow-up ladder — Day 3, Day 7, Day 14, Day 30, plus reply-handlers for 'I got a cheaper quote' and 'we went with someone else'. Copy-paste scripts, the psychology behind each one, and when to send them.
Google Business Profile Posts
When a homeowner Googles 'AC repair near me' at 11pm, Google shows them a map, three businesses, photos, reviews, and recent posts. Most of your competitors haven't posted in months. This module shows home services owners exactly how to publish Google Business Profile posts that rank, build trust, and convert — with a 4-week starter plan and copy-paste examples for HVAC, plumbing, electrical, and roofing.
Your Website on Mobile: Fix It Before It Costs You
Over 63% of Google searches happen on mobile, and Google ranks you on your mobile site first. This module walks you through everything you need to understand and fix — from what mobile optimization actually means, to free tools that diagnose your site, to copy-paste ChatGPT prompts that give you a platform-specific fix list in 60 seconds.
LLM SEO: Getting Recommended by AI
Every day, thousands of people in your city ask ChatGPT, Gemini, Perplexity, and Siri for a local recommendation. This module shows exactly how AI decides who to mention and the simple, repeatable actions that get your business named.
Referral Programs That Actually Work
Most local service businesses get 40–60% of their work from referrals — but almost none have a system for it. This module turns the accident into an engine: a structured, simple referral program any service business can launch in a day, run forever, and use to stay in front of past customers with offers they'll share.
vCards: Always Be in Their Phone
Most local service businesses do a job, send an invoice, and disappear. A vCard puts your business permanently in the customer's phone — ready to be shared with a neighbor, shown to a friend, or tapped for their next call. This module covers what vCards are, how to build a great one, and exactly where to place them so you capture contacts at every key moment.
Before & After Content
Service businesses sit on a content goldmine and almost none of them use it. Every panel replaced, every drain cleared, every lawn transformed is a story. This module gives you a dead-simple system to capture that story in 60 seconds and turn it into content that works for you 24 hours a day across Google, Facebook, Instagram, and your website.
More modules coming soon
We're rolling out new playbooks every couple of weeks — Google Business Profile, review responses, social content, and more.