Lesson 4 of 57 min read
Real-World Examples for Each Trade
Steal these. Swap the city, the price, and the job details for your own. They're written the way real homeowners want to read posts — specific, local, and human.
HVAC
Update post — recent install
Just installed a 16 SEER Trane heat pump in Glenwood for the Martinez family. They're going to save an estimated $480/year on their energy bills compared to the old system. If your AC is more than 12 years old, summer's about to test it. Tap "Call now" for a free home efficiency check. [Photo: tech standing next to the new outdoor unit] CTA: Call now
Offer post — seasonal tune-up
$79 AC Tune-Up — Beat the Heat Get your AC inspected, cleaned, and ready before the first 90-degree day. Includes filter check, refrigerant level, and full system test. Valid through May 31. Code: COOL79. CTA: Book now
Plumbing
Update post — main line job
Cleared a major main line backup in Hilltop yesterday — homeowner had been dealing with slow drains for weeks. Quick visit with our camera scope and we found the culprit (tree roots, naturally). All clear now. If your drains are slow or gurgling, don't wait until they back up. [Photo: before and after of the camera footage or the drain] CTA: Call now
Event post — free inspection weekend
Free Drain Health Check Days — May 17–18 All weekend, we're offering free 15-minute drain camera inspections at our shop. No appointment needed. Bring your kitchen and bathroom complaints. We'll tell you what's going on, no pressure to book. CTA: Learn more
Electrical
Update post — panel upgrade
Upgraded a 100-amp panel to 200-amp service in Rolling Hills today. The homeowner had been adding circuits for years and was over capacity — every time the AC kicked on with the dryer running, lights would flicker. Now they have headroom for an EV charger and a future addition. [Photo: clean new panel install] CTA: Call now
Offer post — safety inspection
Whole-Home Electrical Safety Inspection — $99 (normally $199) 50-point check including panel, GFCIs, smoke detectors, and outdoor outlets. We'll give you a written report. Valid for May only. CTA: Book now
Roofing
Update post — storm response
Storm damage is showing up across [city] after Tuesday night. We're seeing a lot of lifted shingles and damaged flashing — both can lead to leaks if left until winter. Free inspections this week, no obligation. [Photo: roof inspection in progress] CTA: Call now
Event post — storm walk-throughs
Storm Damage Walk-Throughs — Saturday May 4 If your home was hit by Tuesday's storm, we're scheduling free inspections all day Saturday. 30-minute slots, no charge, written report. Limited spots — sign up to reserve yours. CTA: Sign up