Google Business Profile Posts

What you'll learn

• What Google Business Profile posts are and why they're a local ranking and trust lever
• The 5 reasons GBP posts move the needle for home services businesses
• The 3 post types — Update, Offer, Event — and exactly when to use each
• Best practices specifically tuned for HVAC, plumbing, electrical, and roofing
• The common mistakes that make GBP posts useless (and how to avoid them)
• Real-world example posts you can adapt for your trade this week
• A 4-week starter plan to build a posting habit from zero
• How to make GBP posting take 5 minutes a week instead of 5 hours a month

Lessons in this module

1. 1
   5 min readFree preview

   Why GBP Posts Matter

   Why posts are one of the highest-leverage things a local business can publish — and why most competitors don't bother.

2. 2
   6 min read

   The Three Post Types — Update, Offer, Event

   Google offers three post types. Most home services owners only use one (poorly). Here's when to use each.

3. 3
   6 min read

   Best Practices for Home Services

   The patterns that consistently work for HVAC, plumbing, electrical, and roofing companies. Steal them.

4. 4
   7 min read

   Real-World Examples for Each Trade

   Copy-paste-ready post examples for HVAC, plumbing, electrical, and roofing — Update, Offer, and Event posts.

5. 5
   5 min read

   Your 4-Week Starter Plan

   An exact week-by-week posting plan to build the habit from zero — plus how to keep it going after week 4.