Lesson 5 of 85 min read
Week 2: Reviews + Proof (Days 8–14)
Goal: Build trust signals fast.
6. Get 10–15 reviews in 7 days
Non-negotiable. Ask:
- Past clients
- Friends and family who are legitimately customers
- Anyone you've done work for in the last 6 months
7. Hand them this exact prompt
Review request prompt
Can you mention [your specific service, e.g., 'lawn maintenance' or 'AC repair'] in [your city] and how reliable I am?
Why? AI absolutely loves keyword-rich reviews. A review that says "Best lawn maintenance in Longmont — Dave's crew shows up every Tuesday like clockwork" feeds the AI exactly the pattern it's scanning for. A review that just says "Great service!" does almost nothing.
8. Respond to every review within 24 hours
Even old ones. Use the keyword in your reply. "Thank you for trusting us with your weekly lawn maintenance in Longmont — see you Tuesday!" This signals an active business and reinforces the keyword pattern.
By the end of Week 2, you should have 10+ keyword-rich reviews and a more responsive Google Business Profile than any of your competitors.