The Most Common Problems & How to Fix Them
Here are the most common mobile issues found on local business websites — along with exactly how to fix each one. Some you can do yourself in minutes. Others will need a developer, but knowing what to ask for makes all the difference.
Problem 1: Slow Page Load Speed
What it looks like: Your PageSpeed mobile score is below 60. Pages take more than 3 seconds to load.
- Compress all images. Run them through TinyPNG.com or use a plugin like ShortPixel (WordPress).
- Remove unused plugins, scripts, and third-party widgets.
- Enable browser caching and a CDN (Cloudflare's free plan works fine).
- Switch any auto-play video to lazy-load or replace with a static image + click-to-play.
Problem 2: Text Too Small to Read
What it looks like: Visitors have to pinch-zoom to read content. Body text is under 16px on mobile.
- WordPress: Theme Customizer → Typography → set body font size to 16px+ for mobile.
- Squarespace: Design → Site Styles → Fonts — adjust font sizes in the site editor.
- Wix: Select the text element, use the mobile editor to set a larger size.
- Custom site: Ask your developer to add `body { font-size: 16px; }` to the CSS.
Problem 3: Buttons Too Small or Too Close Together
What it looks like: Users frequently tap the wrong button. Google flags 'Clickable elements too close together.'
Fix: Buttons and tappable links need at least 48×48 pixels of tap area. Ask your developer to increase padding around buttons (in CSS, `padding: 12px 20px;` is usually sufficient). Navigation links need more spacing in the mobile menu.
Problem 4: Non-Responsive Layout
What it looks like: Desktop layout crammed onto a phone screen, content cut off on the sides, horizontal scrolling, images breaking out of their containers.
- WordPress: Switch to a current responsive theme, or have a developer audit your existing theme's mobile CSS.
- Squarespace / Wix / Showit: Use the platform's mobile editor to fix layout issues per page.
- Custom site: This usually requires a developer to rewrite the CSS with mobile breakpoints.
Problem 5: Phone Number Isn't Tap-to-Call
What it looks like: Phone number is plain text. Tapping it does nothing.
Fix: Wrap your phone number in a tel: link — for example, `<a href="tel:+15551234567">(555) 123-4567</a>`. Most platform editors have a 'phone link' option built in. This is a 2-minute fix that will measurably increase calls.
Problem 6: Forms That Don't Work on Mobile
What it looks like: Form fields are small, the keyboard obscures the submit button, or the form requires excessive scrolling.
- Field labels too small — increase font size in form settings.
- Wrong input type — phone fields should use type='tel' to trigger the number keypad.
- Submit button too small — increase padding on the submit button.
- Multi-column form on mobile — set single column layout for mobile in your form builder.